In the latest report by Brand Finance, Lagos has been recognized as the fifth most attractive African city for people seeking a desirable place to live, work, and invest.
The 2023 report highlights that Lagos, Nigeria’s bustling commercial hub, achieved a noteworthy 56.7 percent approval rating in the survey conducted.
Lagos came behind Cape Town (South Africa), Cairo (Egypt), Johannesburg (South Africa), and Casablanca (Morocco) as the first four best African cities with 62.9, 60.7, 59.7, and 59.3 per cent respectively.
Meanwhile, Cape Town, Cairo, Johannesburg, Casablanca, Lagos, and Nairobi are the only six African countries that appear on the 100 world’s best cities as numbers 60, 67, 72, 76, 90, and 94 respectively on global rankings.
On the global stage, London (England) is reported to be the world’s best city brand in the ranking scoring 84.6 per cent, while New York (the United States) and Paris (France) come as 2nd and 3rd garnering 83.0 and 79.7 per cent respectively.
Speaking on the survey, the chairman and CEO of Brand Finance David Haigh said, “London’s exceptional performance in the Index can be attributed to its global familiarity.
“Coming first on this particular measure, London has a huge advantage over its peers, leading to its success in the ranking overall as the world’s best city.
“Knowing a city allows the public to form positive perceptions about it – to recognise its reputation and to consider it as the preferred place to live, work, study, retire, visit, or invest.
“High familiarity means a deeper understanding of its qualities and a broader reach of its appeal, allowing the city to draw significant economic benefits from inbound migration, investment, and tourism.”
