Streaming company, Netflix, and technology firm, Microsoft, have signed an agreement to offer cheaper subscription plan that comes with advert, as the movie streamer restrategises amid loss of subscribers, IgbereTV reports
Netflix had reported that 200,000 subscribers ended their subscription plan with the streamer in Q1 2022, causing a heavy loss to the company, and resulting to investors dumping their shares on the exchange floor.
Since Netflix began offering subscribers streaming option, it had never run an ad or promotion on its different packages, but that ad-free era is coming to an end.
Netflix had hinted on the new direction in April, and the partnership with Microsoft has shown that the company is moving into a new era where subscribers will be compelled to watch ads, in a bid to multiply the streamer’s revenue sources
