Mobilecooks, a foodtech startup based in Lagos, is Africa’s Uber for chefs. The startup leverages technology to enhance the Nigerian food industry by solving some of the major bottlenecks that hampers food delivery and logistics, IgbereTV reports
Mobilecooks operates as a digital platform that provides individuals, households, and organizations with on-demand fresh farm produce, professional chef services, and kitchen empowerment programs for entrepreneurial chefs on the go.
In this Interview, the CEO of Mobilecooks, Daniel Audu, speaks with Ridwan Adelaja on the inspiration behind the startup, and other detail that is helping the startup to scale.
How big is the market you and your team are penetrating?
“Thank you for asking. According to a recent research study my team embarked on, we discovered that there are more than 8 million users that engage the kind of solution we offer on a yearly basis. With this revelation, we project reaching out to 400,000 clients on a yearly basis.
“We found out that the market value would be worth 400 million dollars going by our pricing of $50 per service rendered. The market is quite promising, and with this, we believe that in 10 years, this market could have grown into billions as business continues to grow.
“For us at Mobilecooks, the real joy is helping our clients take care of their food while they concentrate on their various businesses.”
I understand that your idea of Mobilecooks is to build Africa’s Uber for Chefs. How did you come about this idea? And for how long have you been working on it?
“Yes, that’s the vision. To build an Uber-like solution for African chefs such that people can order food from their comfort zones and hire talented chefs from across the country.
“Mobilecooks was founded in 2019. We are about 3 years old since we ventured on this foodtech ambition. I must add that as the founder, I started working on the idea as far back as 2015.”
I see you have invested time and resources in this ambition. How do you deal with competition, especially for the fact that Jiji and a number of other brands run similar offering? Also, tell me more about the problem you’re solving with Mobilecooks?
“What is certain is that the market is a large one. So, everyone can play in the market for a good share. Our concern, at Mobilecooks, is to be the people’s choice. Our unique selling point makes us standout from the pack.
“At Mobilecooks, we understand that many busy professionals and businesses don’t have sufficient time to prepare food or do utility chores themselves. This is where we come in.
“We are basically helping busy professionals and businesses save time, so they can focus on their goals. We achieve this by matching pre-vetted professionals chefs, fresh meals, farm-fresh produce and utility workers to them on demand.
“The idea is to provide on-demand food solutions and take chores-stress off busy people
