The management of Enugu Rangers International Football Club has entered into a multimillion naira contract with a world-class branding, development and management company, Desgraf & Mart Limited, granting it the exclusive right and license to use the Licenced Marks in the manufacture and distribution of Lotto Sportswear, football and other related items made in Italy, Igbere TV has learned.
Signing the 5-year renewable contract at the Clubâs headquarters in Enugu, the General Manager/Chief Executive Officer, Prince Davidson Owumi, said that the whole essence was to bring the Rangersâ spirit close to every household in the country and beyond.
Prince Owumi added that the process was also to rekindle âThe Never Say Dieâ spirit of Rangers, stressing that the spirit that brought Rangers into existence was the brilliant spirit of excellence and resilience that united the Igbo after the civil war.
The General Manager disclosed that the Rangers football club equally came into existence as a tool, a momentum, a spirit and a movement that reintegrated the people of the South East with the rest of Nigeria, pointing out that it was âthe spirit of you never give upâ that saw to âthe resurgence of what we are doing here todayâ.
He therefore thanked the people of the state, Rangers fans, supporters, the press and all those who contributed towards the realization of the dream.
Speaking on behalf of the state government, Barr. Chukwudi Amah of the Legal Unit, Governorâs Office, explained that the exercise was basically a licensing and merchandising contract, stating that by the contract signed, Rangers Management Corporation has given âDesgraf & Mart Limited, an agent of Lotto Sports Italia, the sole licence to use all marks, trade names and designs associated with Rangers in the production, manufacturing, distribution and sale of Rangersâ jerseyâ.
According to him, âDesgraf and Mart Limited will kit Rangers team with Lotto branded wears, jersey, boots, football and all that the keepers, players and coaching crew will need for the national and continental matchesâ.
Disclosing that Rangers as a brand is a big name and the only club that has never been relegated in Nigeria, Barr. Amah maintained that âby this contract, we are setting a marker down in the football history of Nigeriaâ, saying: âWe are calling on all good and willing sponsors to come and partner Rangers and advertise their products on this jerseyâ.
He said that the contract will benefit both parties, adding that there are performance obligations for both parties to fulfill in respect of the agreement reached.
He further called on all brands in Nigeria, companies to come and partner Rangers as âwe will brand you with our Lotto jersey, bring publicity to you and you then give us whatever we agree onâ.
In his speech, the Chairman of D&M, Ositadimma Agu, stated that it was a great thing that Rangers football club is the only team that Lotto Sports Italia is engaging officially, adding that it goes a long way to underscore the clubâs importance in the country and beyond.
Agu, who lauded Gov. Ifeanyi Ugwuanyi’s commitment to sports, maintained that âthere is no single person in this part of the country that doesnât have the spiritual or psychological connection with Rangersâ, saying: âIt goes beyond football, as we tell you that Rangers is more than a football club, but a movement. It embodies every single thing about never say die no matter what happensâ.
âWe are going to use our branding experience to push it (Rangers) to every corner of the world; this is a promise and we are going to do itâ, he assured.