The jolly nature of Nigerians as seen in the importation of assorted wine brands into the country has jumped to its highest level, IgbereTV reports
Data from Euromonitor International a market research company shows wine consumption in Nigeria rose to 33.1 million in 2021 the highest level since 2015.
Similar data from Comité Champagne, a trade association that tracks the volume and value of exports from France shows Nigeria’s champagne import volume increased by 83.8 per cent to 559,088 in 2021 from 304,199 in 2020.
It noted that Nigeria is the third biggest champagne market in Africa and the 32th in the world, and that the drink is largely associated with luxury and a go-to for celebrations.
The trade company’s assertion of the Nigerian wine market is evident in lyrics of songs and social media photographs of youngsters at nightclubs clutching wine bottles and women with glasses full of the sparkling drink
