Sterling Bank Plc on Monday night apologized to Nigerians over a provocative post on its social media platform, IgbereTV reports
The lender had in the post marking the Easter celebration likened the resurrection of Jesus Christ to the rise of Agege bread.
The post – “Like Agege Bread, He Rose,” sparked angry reactions on social media with many demanding immediate removal of the post and an apology.
The Advertising Practitioners Council of Nigeria (APCON) also threatened to sanction Sterling Bank over the post.
In a reaction posted on the APCON Facebook page, the agency’s Registrar and Chief Executive, Olalekan Fadolapo, described the advert as “insensitive and provocative.”
He said the post was not submitted to the regulator to determine its worthiness for the Nigerian environment.
However, in a statement signed by its Chief Executive, Abubakar Suleiman, the bank asked the public for forgiveness over the offensive message.
The lender admitted that the post was insensitive and failed to capture the sober nature of the event
